3 Little Known Tips that Effect the Uniqueness of Your Traffic

3 Little Known Tips that Effect the Uniqueness of Your Traffic
by Dan Moses
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Did you know the uniqueness of your traffic can have a direct effect on the amount of sales or sign ups you receive while advertising online especially in the Traffic Exchanges?

Did you know there are times you want unique traffic and other times you don't?

First off, let me explain what unique traffic is and why you need to know about it. Unique traffic (when referring to the traffic exchanges) means that the same person doesn't see your site within the same 24 hour time period.

This is very important when using the traffic exchanges because in most cases the traffic is not 100% unique. The over all average is around 60 - 70% uniqueness per traffic exchange. You'll tend to find the larger and more active exchanges to give the best unique traffic because more people are surfing those exchanges more 0ften... It makes sense, doesn't it?

A lower uniqueness means that the same person will see your site over and over again which isn't exactly what you want...or is it?

Yes, there are times when you want the same person seeing the same sites over and over again. We call this Saturation and it is desired when you have a new program or product you want to advertise as quickly as possible.

It's been a couple of years since we put together a Saturation campaign. It's best achieved when you can get a large group of people together to promote the same program or product.

Each member of the group receives a specific schedule on where to advertise and how. When each member of the group would advertise the same program or product in one place we would Saturate that exchange and the results we received were higher... much higher!

In other words, we would flood specific exchanges with the same program and when the members saw that program come up over and over again... they couldn't help it... they wanted to see what all the fuss was about and most of the time they would join the program or buy the product just to see what got so popular all of a sudden.

In this example you wouldn't really care if the traffic is unique. You want the same person to see the same sites over and over again until they join or buy (in most cases we would run a Saturation campaign for a week, or until everyone's traffic they purchased ran out).

Another reason why you would want a lower unique ratting is because of (TEBA) Traffic Exchange Brand Awareness (a new coined phrase that Jon Olson has been preaching a lot). This is where you focus to Brand you and your programs and in this case you want to be seen as often as you can.

So, why would someone want to have unique traffic?

Well, in the same way you want some people to see your site over and over again, there are other times you only want the same person to see your site once a day.

Here are some of the reasons why you would want unique traffic:

You want to reach as many people with your message as you can and you don't care if they see it more than once per day.

You don't use a tracker and you want to tell how many unique page views it takes to generate a sale or sign up.

You've done such a good job of promotion that most people have joined your program and you're looking for new unique visitors.

Want to know how to increase the uniqueness of your traffic? Here's how you can do it...

1. Only add the same URL once.

Most traffic exchange programs will send you more traffic when you add more than one URL to advertise in their exchange. If you add the same URL more than once, the
uniqueness of your traffic will go down.

2. Join ad Co-ops

This is a great way to test your Conversation Rates for a website because most traffic Co-ops will give you close to 100% unique traffic. This is because they have hundreds of members in their co-op and they advertise in multiple exchanges... it's extremely hard for the same person to see the same site more than once.

3. Use a Rotator

This is my favorite because you can advertise more than one program and get 100% unique traffic flow at the same time. Not to mention... you can squeeze the highest amount of traffic out of each exchange (by adding your rotator link as many times as they let you) while getting that high unique traffic you want.

How to test for unique traffic:

First, you need a tracking program so that you can add one tracking link into your rotator and by looking at the uniqueness of traffic to that one URL. If you know how
unique that one URL is in your rotator, you'll also know what the other URLs in your rotator are receiving as well (as long as they're all on the same priority settings in your rotator).

Then you can add or take away URLs in your rotator to increase or decrease the uniqueness of your traffic in the exchanges.

In Conclusion:

Just like with any trick, tip, or tool you use in your marketing if you don't test it, it's like throwing darts in the dark... you'll never know for sure how effective
it was... until you turn the lights on. :o)

Personally, I like both options unique traffic and not so unique traffic. I like to get my web pages in front of as many new people as often as I can, but don't mind the
same people seeing it more than once too. This helps when you're and owner of a program with an affiliate option... it gets your affiliates to login and get active.

Okay, now that you know how to get unique traffic and why it can benefit you to do so... go try it for yourself.

Remember to test everything and never give up.
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ABOUT THE AUTHOR

Dan Moses is a 29-year old family man living in Redmond,
Oregon who came online over seven years ago, and like most
of us, planned to set out on a journey of finding his riches
on the Internet. Of course, he quickly realized it wasn't as
easy as most would have you believe. But that didn't stop
Dan... Throughout his journeys he has become quite the
entrepreneur by owning and operating over 10 sites online,
the most popular being... Recommended Links: 4x4Hits.com,
PageSwirl.com, ClickMasterPro.com, TrafficMastery.com
Pro Traffic Shop.com
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To your Success,
Ray White
CreativeMeasure.com