Traffic Exchanges, Do They Create Traffic?

This question has been argued by many over the last couple of years by some of the top marketers on the Internet. After reading many discussions concerning Traffic Exchanges in forums and articles across the net, the one thing I find interesting is this.

The general rule is that those arguing against traffic exchanges seem to have a total misunderstanding of how and why one should use them. One thing that should be considered is the audience you have on traffic exchanges. For the most part, they are just like you and me, Internet marketers promoting an affiliate program or trying to sell product of their own.

You have to ask yourself the question, what would interest "you" or what would you like to see advertised that you need or desire. If you're using affiliate sites or links to sell viagra, gifts, recipes, dog biscuits, etc. the response might not be what you expected. In fact selling anything to traffic exchange surfers is not really the right approach to take.

Traffic exchange users are looking for what? They are looking to surf the exchanges to build traffic credits for their own sites. So what does it take to make your site or ad appealing to them? For one thing, they need traffic to their site. They also would be interested in other programs or software to make their job easier, to increase their referral base, or perhaps downline building sites that they can use to enhance their exposure on the Internet.

First let me say that any site rotated on traffic exchanges has to be quick loading, to the point, get the attention, ask for the sign up or curiosity to click the link, and all of this has to be accomplished in less than 5-10 seconds. So placing a full website page with long copy and graphics that takes over 5 seconds to load will not only be ignored but not seen as well.

Using quick loading splash pages that attract attention with two to five words or less that ask for a signup to receive free downloads for instance is one good option for traffic exchanges. Another would be "signup for my free Internet marketing course" and here are the "freebies" you get for simply entering your name and email address. After all building a list of subscribers is certainly one of the most important tasks that any network marketer should strive for.

So to summarize, a quick loading splash page that creates attention and desire to click the link to find out more is certainly the more desirable type page to use in Traffic Exchange advertising. I find that most of the "nay sayers" about traffic exchanges are first either promoting their own slow boring website or an affiliate site that has already been seen thousands of times. I also find that too many graphics, annoying voice, creepy heads, and popups are definitely a turn off to most people.

It has also come to my attention that the same "nay sayers" expect too much for so little. Traffic exchanges do require some time (work) on your part. Surfing for a few minutes each day done properly can create many thousands of hits per week. Expecting results from little work is simply a pipe dream. To create credits on any traffic exchange you need to surf the site, more you surf the more credits you build. You can of course also purchase credits from most exchanges at a reasonable price if time becomes an issue.

Building credits by referring others to the traffic exchanges is the absolute best way to create credits for yourself. The larger your downline, the more they surf, means more credits for you. In some cases referring others to "Pro" or paid type traffic exchanges could also mean small commissions for yourself.

Traffic Exchanges are very simple concepts, you view other peoples sites to get your sites viewed. How much easier could that be? As a proud Traffic Exchange user, I have personally created thousands of hits to various pages and accomplish this on a weekly basis. By sticking to a schedule, surfing almost daily, purchasing some credits, building my downline in traffic exchanges my site traffic increases constantly. Of course when my traffic increases so do my signups, referrals, and sales.

Hint: I use tabbed browsers and surf anywhere from 5 to 10 exchanges at a time. Surfing one site alone can be boring and will certainly not create many credits in my allotted time. I am currently a member of approx 40 traffic exchanges, and a "pro" in most.

For some great tutorials concerning traffic exchanges and rotators the following sites have been very beneficial to me, plus I suggest these to all my downline and team members.

The FreeClickThruClub.com Free to Join and Learn!
The HomeIncomeTeam.com Free to Join and Learn!

Both of these are owned by very experienced traffic exchange users and owners. Both are free to join and in fact give detailed instructions on how to use exchanges, plus offer systems for free to assist you in building your traffic exchange downlines. More traffic, more sales!

In closing would just like to say, proper training in the use of traffic exchanges can make a huge difference in your results. I like to include traffic exchanges in my downline builder pages. Any program that I promote with my downline builder pages also include traffic exchanges to help new team members learn and start immediately to create traffic to their personal sites.

Examples:
http://www.creativemeasure.com/r/admin
http://www.privatesuccessteam.com/r/admin
http://www.creativemeasure.com/clickbank.html

The above three pages are mine, and as you can see include traffic exchanges, rotators, and downline builder pages for my new members to utilize. Of course I also offer training on their use and the most effective way to advertise them, most of the time for free. Most of the info I provide is offered in our private forum for members to study, learn, and comment on.
http://www.creativemeasure.com/forum

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About the Author: Ray White
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