Thursday, February 16, 2006

Successful Four Step Plan For Success

Written by Ray White All Rights Reserved
Just Starting?

As many of you know, starting out on the Internet is not an easy or defined task. First response you have is creating a website. Not only creating a site but then learning to build, create traffic, find the right content and get indexed by the search engines. Unless you’re already an expert in these fields there is an enormous learning curve that takes time, effort, trial & error, which leads to total and complete frustration. Where do you advertise, how do you get your product or service in front of customers? How do you then turn that traffic and advertising to actual profits?

Choosing Your Products!

Do you have your own product or service to sell? Do you become an affiliate of others products? Where do you find the best and most profitable products for the best return on your investment be it drop ship, or affiliate referral programs? Many affiliate programs offer even greater profit potential by building a downline, i.e., referring others to work with you in the same program. Administrators of the affiliate programs pay you a certain percentage of the sales made by the affiliates you sign up under you. This can vary greatly in the percentage, depth, and variations offered. Affiliate marketing is so popular because of low investment, and perceived ease that thousands try, 98% fail!

Why is the Failure Rate so High?

Failure rates are due mainly to lack of knowledge. Knowledge of how to market affiliate products, where to advertise, how to build leads, down lines, and even the best products to choose. Do you need a Website? Do you strictly market with email, snail mail, flyers, postcards, newspaper or magazine advertising? All of these methods require leads, prospects that can be turned into loyal customers. Of course our preferred method is the Internet, so much easier, do all our work from the comfort of our home and work at our own preferred pace.

Biggest Misconception!

It’s so easy, just send out an email, build a website, and refer others to your affiliate program and make thousands, maybe millions overnight. The "Get Rich Quick" scheme that we all would like to believe and convince ourselves that it is easy and will happen that way. A few facts. The ones that are lucky enough to make a thousand dollars in their first six months are the exception, not the norm. Facts are that successful affiliate marketers spend many long, hard, and tedious hours to first design a plan and implement it. Most don’t really start to show a good return on investment until their two-year learning curve has been achieved. In other words a "real" commitment to has been made and stuck with!

Learn Affiliate Marketing!

Okay, so you’ve chosen affiliate marketing as your prime interest and believe that is the easiest and least expensive means to start making some extra money for yourself and family, perhaps even someday working from your home entirely and be your own boss. Why not, it is entirely possible and can be very profitable and rewarding. If you’ve made this decision, LEARN, PLAN, COMMIT, EARN! I call this my LPCE program and keep in mind the steps should be taken in just that order. Learn first! There have been so many books, training courses, tapes, cd’s, and seminars on this subject that it boggles the mind. Several of the better ones are posted on my Info page for your review.

You could probably spend thousands of dollars on this information alone, and still not fully understand the entire concept and methods for success. Many are just re-hashed informational pieces that repeat themselves from one to the next. Many will promise you riches over night if only you will purchase this book, training course, or take my personal mentor program. Yes, many do have valuable information. Many do offer great ideas and training worth every dollar spent, however most do not give you a step by step method of achieving your goals. Why? Because a "me too" and doing it the way others have done is not the best way to do things on the Internet. You need your own niche, your own ideas, your own theories and methods. You need to be different, have a different approach, a different way of approaching customers and reaching prospects. The most successful affiliate marketers do not copy others, but simply learn from them, use different ideas derived from research on many successful affiliates. Learn from the successful, piece together your own ideas, mix and match, and set your plan in motion. You do not need a Master’s degree or even have to be highly educated, just common sense, motivation and a plan. Look around, you’ll see many "highly educated derelicts".

Plan Your Business

Plan, the second step in my LPCE approach. Once you have a good feel of how affiliate marketing is successfully achieved, PLANNING is the next very important step. Those who fail to plan WILL FAIL! Gather all you’ve learned, lay it out on your dining room table, like a puzzle, start putting the pieces together. Go with your "gut" feeling on the best ideas and methods for YOU! Are they attainable, do you know enough to begin your venture? Set your goals higher than you’re accustomed too. You will absolutely be amazed at how much you have learned and the confidence achieved in putting your plan in action. One of the very best informational pieces ever written on affiliate marketing "Ultimate Affiliate Marketing Course" is a must read for everyone and yours free in PDF format. Read it, learn from it, reread again, print it out and keep for reference.

Commit

Third step in LPCE, commit to your plan, believe in your knowledge, and take action without hesitation or remorse. Without commitment, the learning and planning stages are lost. Don’t be side tracked by others with promises of a better way, quicker riches and easier methods. Stay committed with your eyes wide open, but with your mind straight forward. Will you make mistakes? Probably, only human nature. Will you learn from those mistakes? You Better!

Will it be easy to stay committed? No, nothing worth anything is easy, just remember your goals, keep learning, planning, and make tweaks to your plan as needed. Never ever give up, your commitment is of utmost importance and nothing will be achieved without it.

EARN

Earn, the final and most joyous of the four processes. Realizing a profit is why you started in the first place. Once profits begin, stay wise and re-invest in your business first. Look for other possible avenues to realize even more profits. Don’t get stupid at the first sign of cash coming in and splurge on silly and inappropriate and unnecessary purchases. Keep in mind the Internet changes quickly, and you will need more than a single avenue of revenue. Probably tired of hearing it, but "Multiple Streams of Income" is a must. To coin an old phrase, "Don’t Put all Your Eggs in One Basket".

Affiliate marketing can actually be fun, rewarding and give you a sense of accomplishment never realized before. Owning your own business and working within your own guidelines of time and effort is what affiliate marketing is about. L-earn P-lan C-ommit E-arn!

To Your Success!

Interested in a simple plan of action with little investment and quick returns take a look at my plan of action spelled out in detail. Not a get rich quick scheme but rather a workable and simple affiliate plan that works for me. See the details here......

Friday, February 10, 2006

Implementing and Opt-In List to Optimize Your Internet Marketing Success

By Ray White

In order to make a success of your website or online
business, it is obvious that you will need customers.
Although everyone who visits your page will not become
a customer, they must have some interest in your
product or service that brought them there in the
first place and therefore they are a potential
customer. Potential customers are much more likely to
become actual customers if you make an effort to keep
in touch with them. This essential marketing tool is
called and opt-in list.

An opt-in list will allow you to keep track of your
potential customers by obtaining their email address
in order to keep them informed about the latest
updates for your product or service. You can create
your own opt-in list or you can use an opt-in list
creator that is available online from several sources.
The benefits of creating your own opt-in list is that
you will be able to send personal messages to the
potential customers and they will not need to do
anything, whereas with commercial opt-in lists, the
customer will receive a generated message and will be
required to verify their acceptance of the message.

An important part of creating a successful opt-in list
is to keep in mind that potential customer will visit
your site from many places and may not see your
homepage. Therefore it is imperative to have the
ability to subscribe to the mailing list from all
pages of your site. You should not, however, make the
subscription information a focus point of every page.
It is a good idea to put it at the bottom or top of
the page where it is visible but not distracting. It
is also a good idea to promote your mailing list by
using a give-away. You could offer a service, a
discount, or an ebook. You can also drive potential
subscriber to join your mailing list by writing
articles that will benefit the reader and at the same
time, build your credibly as an expert. You can
include the subscription information in the byline of
the articles. You could also write an ebook with your
subscription information on each page, which will
allow the customer to easily access the information
and join the list with ease.

Once you have created the mailing list and now have
your potential customers within your grasp it is your
responsibility to keep them updated and interested.
Provide them with quality information that is
up-to-date and of interest to them. Offer discounts
or a newsletter, something that the reader can use.
This will keep them interested and will drive them to
your site over and over, eventually they may make a
purchase and if not, they will be informed enough to
use word of mouth advertising for your site.

Note from the author:
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